Body On Tap
Consumers in the ’70s bought it all: the promise of looking good, smelling great, capturing eternal youth, and standing out from the common crowd. To reach their attractive aspirations, they bought the products created and designed to make those promises come true. Truth be told, some of the products worked and some of them didn’t, but it was sure nice to believe that lives could be changed for the better with just a dab of this and a dollop of that.
Everyone was hopping onto the beer-can-make-hair-beautiful bandwagon. It was believed that beer could make your tresses super shiny, and Body on Tap shampoo contained a whole cup of suds.
Tickle Deodorant
Was it the product or the, er, unusual shape of the bottle that tickled women’s fancy? Tickle Deodorant invited all sorts of off-color speculation about what was really making those women in the product’s TV commercials giggle.
Love’s Baby Soft
There’s a bit of an “ick’ factor to the product and the sexy ads that touted it. The fragrance actually smelled like baby powder, which could be construed as sexualizing children. Sexy and… baby powder? Not a winning combo.
Skinny Dip Cologne
Loveable, unthreatening, everygirl Sandy Duncan gets no attention from men until she sprays herself silly with Skinny Dip. The result? She’s surrounded by suitors who just want to be around her to get a whiff and, presumably, a date.
Earth Born Shampoo
It might not have had the cult following of Lemon Up Shampoo, but women thought the world of Earth Born Shampoo. Whether or not using the shampoo resulted in terrific tresses is debatable, but it didn’t seem to hurt that after a wash, women’s hair smelled like a bowl of fruit on grandma’s dining room table.
Gee Your Hair Smells Terrific
This floral-fragranced shampoo was a hit in the ’70s and ’80s – whether that’s because the product was great or because women wish men would tell them their hair smelled terrific is still up for debate.
Lemon Up Shampoo
Lemon Up shampoo purportedly contained the juice of one whole lemon in every bottle. Rinsing your hair with lemon juice after shampooing supposedly would help cleanse your hair of detergent buildup and make it shiny. But how does that work if your shampoo contains both lemon juice and detergent?
Dry Look
Men were saying bye-bye to Brylcreem and discovering the wonders of the blow dryer and the windblown hairstyle in the early 1970s. Hard-to-manage flyaway hairs didn’t stand a chance with The Dry Look, a manly man’s hairspray designed especially for men who felt comfortable, and not the least bit feminine, using a masculine hair spray.